When you think of aspirations, do you think of traveling, going back to school, or hopes for your family? Most of us have aspirations we are working towards, but if you represent L’Oreal, you might think of an airbrushed picture of Julia Roberts. When the Advertising Standards Agency of the U.K. banned Loreal’s ad featuring a very heavily airbrushed picture of the actress, calling it “misleading”, L’Oreal responded that the picture was supposed to be “aspirational.”
I had a few reactions. First of all, can we get one of those agencies in the U.S.? Second of all, isn’t Julia Roberts pretty enough on her own? Third, “aspirational”? I guess we are supposed to “aspire” to have perfect skin, or perhaps aspire to have enough extra spending cash that we can afford expensive creams and makeup for our imperfect faces.
Most adults know that photographs of models and actresses used in advertising and fashion magazines are heavily altered. But I am constantly stunned at how many of our teen girls have no idea. When we discuss it with them, they often light up. You mean I don’t have to live up to that?
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